Many modern consumers are health and socially conscious, and forward-thinking entrepreneurs like Ryan Emmons have established their companies with attention to current buyers. Emmons, the founder of Waiakea Hawaiian Volcanic Water, established his company in 2012 with a promise to conserve the environment, promote sustainable production, engage in philanthropic missions, and of course, provide naturally healthy bottled water.

Recently, Waiakea Water announced plans to phase out traditional plastics in favor of degradable plastics. The company will adopt fully degradable plastics sometimes next year as it aims to reduce any adverse impacts of its operations on the environment.
The special bottles that Waiakea will begin using are products of an additive marketed by TimePlast. The additive is the first and only patented chemical that stimulates nano-degradation of plastics. The additive, when used in the manufacture of plastics, is praised for its ability to shorten the lifespan of plastics immensely, from 1500 years to 15 years. Also, the additive makes plastics 100% recyclable. Pundits claim that the additive is likely to change the Consumer Packaged Goods (CPG) space. Waiakea is proud to be the market leader in adopting eco-friendly packaging materials.
Emmons is excited to shed light on degradable products and why other companies should emulate Waiakea. He notes that although the need to eliminate plastics has been around for long, it has been impossible to get rid of them because of some factors. First, he points the finger at scholars whose research, for a long time, focused on making plastics better and stronger; researchers hardly concerned themselves with making plastics weaker. Secondly, many scientists have been preoccupied with the concept of making plastics bio-degradable; something that has proved to be a major challenge for them.
Waiakea adopted degradable plastics because the cost of producing them is not prohibitive. Emmons affirms that only one pound of TimePlast’s additive can convert over 1200 pounds of traditional plastics to degradable plastics. Emmons believes that the companies in the CFG industry can comfortably manage to buy and use the additive.
Waiakea Water faced numerous challenges before it could attain degradable products. For example, the question whether degradable plastics could have the shape and feel of what customers are used to always arose.

Up up and away. || @mikeborchard

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